News media and Celebrities to kick off the 2012 NASCAR Sprint All Star Weekend with Go Kart race, NASCAR Day & Fan Event

WHO: NASCAR, The National Association for Stock Car Auto Racing, and CMG-Cobian Marketing Group host the NASCAR All-Star Media and Celebrity Go-Kart Challenge. Confirmed celebrity, news media and special guest racers: Christopher Knight – Actor, Reality Star and TechBusinesman; Felipe Esparza – Comedian, Actor and Writer; Mia St. John – 3 time World & International Boxing Champion and Community Leader; Alejandro Navarro – Sports Anchor of Telemundo 52; Riki Rachtman – Radio/TV Personality; Isabel Cueva – Actress, Writer and Producer; Gordon “Lug Nutzz” Stewart – Motorsports TV/Radio Personality and Producer; Del Zamora – Actor, Writer, Director, Playwright and Producer; Donald Shultz – TV Personality, Extreme Adventurer and Animal Conservationist; NASCAR driver Uli Perez; Davina Ferreira – Editor/Publisher of Alegria Magazine; Fred Zermeno – Easter Group Publications; Sal Sigla – Motosports Blogger; Josue Barrios – Cudahy City Councilman; more TBA.

WHAT: News media and honorary celebrity guests to test their driving skills in the NASCAR Go-kart race. The previous go-kart challenge held in Ontario on March 7 attracted a select group of 20+ reporters, editors, journalists, bloggers and other media. This event will kick off the NASCAR All Star Weekend festivities including “NASCAR Day” and the NASCAR Sprint All Star viewing party and fan fest.

“NASCAR Day” is a charitable celebration of the NASCAR spirit that enables fans and partners to join together to make a difference in the lives of children. “NASCAR Day” will take place at K1 Speed, Torrance, CA on Friday, May 18. The NASCAR All Star viewing party and fan fest is free to the public and will be hosted at Ultra Luxe Cinema at the Garden Walk in the city of Anaheim, CA on Saturday, May 19. Fans can enjoy watching the race live on a 65 foot giant movie screen and free interactive displays like the NACSAR Street Tour, video game challenge, show cars, go-karts, tire changing competition, live music, food & drinks.

Manny Poveda, West Coast Marketing Manager, NASCAR, will be on hand offering exclusive news and discussing the significance of NASCAR Day.

WHEN: Wednesday, May 16th, 2012, 10:00 a.m. – 12:00 p.m. RSVP required. Private event.

WHERE: K1 Speed Torrance, 9038 S. Vermont Ave., Gardena, CA 90248, (310) 532-2478

CONTACT: To RSVP, media credentials, interview opportunities, please contact: Mario Cobián, CMG-Cobian Marketing Group, mario@cobianmg.com, 213-271-7621 and/or Manny Poveda, NASCAR, mpoveda@nascar.com, 310-497-5153.

MEDIA CREDENTIALS REQUIRED
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