Mario Cobian, CEO, Pochteca Media selected as featured panelist for first ever-Hispanic Gaming Summit.

Los Angeles, CA (March 13, 2006) – Pochteca Media CEO Mario Cobián has been selected as a panelist speaker for the upcoming Hispanic Gaming Summit to be held on July 18 th , 2006 at the Paris Hotel and Casino in Las Vegas, Nevada. Cobián, an expert in Hispanic gaming and tourism has presented at the Global Gaming Expo and interviewed on major Spanish language networks Univision and Telemundo, and written articles on effective gaming/tourism strategies for reaching the Hispanic market.

Pochteca Media understands the demanding growth a nd has positioned itself as the leading Hispanic Communications Agency specializing in the Gaming & Tourism industry. Most recently, Pochteca Media created and produced Viva Laughlin! A groundbreaking Latin Arts, Entertainment & Sports promotion celebrating Hispanic Heritage Month. The promotional program was developed for the Laughlin Tourism Committee and Las Vegas Convention & Visitors Authority. In its first year, Viva Laughlin! sold out 10,000 hotel rooms and generated an economic impact of $4 million dollars.

“The Ethnic Report 1999-2003 conducted by the Las Vegas Convention & Visitors Authority proves the Hispanic market is a lucrative and viable market: (1) 91.5 % of Hispanic visitors gambled vs. 86.8 of total visitors, (2) Hispanics gambled an average of 4.5 hours vs. 3.9 hours for all visitors, and (3) Hispanics paid higher room rate than all,” says Mario Cobian. “With the Hispanic population now at 14 percent of the U.S. population and their purchasing power expected to reach $992 billion by 2009 (source: Hispanic Business), those companies that take advantage of the opportunities now will benefit exponentially in the future because Hispanics are more brand loyal than the general and other ethnic markets (Source: Center for Media Research),” says Cobián.

The panels at the Hispanic Gaming Summit will cover several topics including:

An in-depth look into the demographic and cultural aspects of the vast Hispanic market
Case studies on effective marketing to Hispanics by gaming companies
Communication do’s and don’ts
Promotional opportunities
Learning how to build and maintain mutually rewarding relations with the Hispanic community.

The Hispanic Gaming Summit, presented by Ascend Media Gaming Group and Harrison & Montoya, will be showcasing three days of conferences and panels concerning the mounting opportunities and responsibilities that the growing Hispanic population presents to gaming operators across the United States.