LOS ANGELES, CALIF –March 1, 2014. Cobian Marketing Group LLC presents the first Annual LIT College Tour-“Igniting Futures” conference at the JW Marriott – LA Live on Saturday, March 1, 2014, from 9 a.m. to 5 p.m. Over 25 industry experts, emerging leaders and student influencers from D.C., Atlanta, Detroit and California will gather in Los Angeles to launch the inaugural conference.

LIT — an acronym for Leadership, Innovation, and Transformation — is a program designed to inspire student Leadership, Innovation and Transformation, and fuel change through exchange of ideas, peer-to-peer dialogue, interaction with industry leading experts and mentorship.

The event celebrates millennial diversity and highlights minorities, women, LGBT and other under-represented groups. The conference features industry experts and student leaders across diverse industries including Marketing, Media, Entertainment, Entrepreneurship, STEM and other sectors.

This year’s keynote speaker is Bill Imada, CEO of IW Group Inc., one of the leading Asian Advertising Agencies in the country. Imada is also a blogger on Adweek, investor, mentor and global connector.

Highlighting this year’s conference include speakers Marianne Ellis, SVP of Quigley Simpson, one of the largest women owned advertising companies in the country will headline the Marketing Panel. Rick Najera, one of Hollywood’s elite talents, will lead the Entertainment panel. Najera is an award-winning actor-writer-director-producer with credits in film, television, theatre and Broadway. He is author of newly released book titled “Almost White.”

Hailing from D.C., is Ebong Eka, small business expert and regular on MSNBC, Fox News, Fox Business Channel, NBC and CNN. He will share his insights on the Entrepreneurship panel. Nicole A. Childers, Emmy Award-winning journalist and Sr. Producer of Marketplace Tech Report is featured on the STEM (Science, Technology, Engineering, and Math) panel. Last but not least, Jocelyn “Joz” Wang, CEO of 8Asians.com the Founder and Executive Director of the V3 Digital Media Conference anchors the Media panel.

The program is scheduled to visit top U.S. markets including Los Angeles, New York City, Chicago, Houston, Detroit, Las Vegas, Phoenix, San Antonio, San Jose and Miami in 2014. For registration and other inquiries, visit www.litcollegetour.com.

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LIT COLLEGE TOUR is the non-profit arm of Cobian Marketing Group, a fully integrated Marketing Communications Agency offering multidisciplinary services including research, strategy, branding, advertising, public relations, digital, promotions, entertainment, media buying, experiential, community outreach, public affairs and consulting. Our diverse experience spans many industries and segments including automotive, telecommunications, motorsports, tourism, retail, entertainment, government and not-for-profit entities. Cobian Marketing Group has served clients that include NASCAR, SBS Broadcasting (Accounts: LatinWorks for M&M’s & Tequila Cazadores, Caesars Entertainment), American Cancer Society, IKEA, Las Vegas Convention & Visitors Authority and Cox Communications, among others.
For more information, visit www.litcollegetour.com and www.cobianmg.com.